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#5 is about achieving sustainability through creativity, and, being honest about it to avoid greenwashing. 

This is based on David Bergman’s article “Transparent green” (2006): 

[The green] is just transparent; it’s not there unless you’re looking for it. It’s Transparent Green. Here’s the ultimate goal of green design — make it disappear. Make every product’s green virtue so integral that it’ s assumed; so fundamental that it’s there whether you’re looking for it or not. 

Here’s some inpsiration: 20 New Rules of Green Marketing, the Do Not Disturb Campaign, David Bergman’s “Green Design as Usual”, Greening Your Hotel makes Me Stay, and M&S’s Plan A.

#5 is about achieving sustainability through creativity, and, being honest about it to avoid greenwashing. 

This is based on David Bergman’s article “Transparent green” (2006): 

[The green] is just transparent; it’s not there unless you’re looking for it. It’s Transparent Green. Here’s the ultimate goal of green design — make it disappear. Make every product’s green virtue so integral that it’ s assumed; so fundamental that it’s there whether you’re looking for it or not. 

Here’s some inpsiration: 20 New Rules of Green Marketing, the Do Not Disturb Campaign, David Bergman’s “Green Design as Usual”, Greening Your Hotel makes Me Stay, and M&S’s Plan A.