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Interesting talk by Neal Gorenflo: #HackTravel: Why No One Will Buy Tourism in the Future

The gist of the talk is that the rise of net culture, with it’s emphasis on collaboration, peer relationships, and social good, is changing the habits of the next generation of travellers. A large and growing cohort, mostly from developed countries, don’t want pre-packaged, mass-produced travel experiences. In fact, that’s the opposite of what they want. It’s counter to their value system. They want to hack travel, i.e. make their own travel experiences. Better yet if the hacking is done with locals and creates lasting benefits for travelers (like new skills) and their destination communities.

Interesting talk by Neal Gorenflo: #HackTravel: Why No One Will Buy Tourism in the Future

The gist of the talk is that the rise of net culture, with it’s emphasis on collaboration, peer relationships, and social good, is changing the habits of the next generation of travellers. A large and growing cohort, mostly from developed countries, don’t want pre-packaged, mass-produced travel experiences. In fact, that’s the opposite of what they want. It’s counter to their value system. They want to hack travel, i.e. make their own travel experiences. Better yet if the hacking is done with locals and creates lasting benefits for travelers (like new skills) and their destination communities.