← Back to Blog

OUR BLOG


This morning, Chris Sherwin from Seymourpowell showed their Aircruise – a clipper in the clouds in a presentation during the EcoDesign Day at the Barcelona Design Week 2013. It is basically a hydropowered floating hotel! Here, slow is the new fast and it is not about the destination anymore, but about the journey! 

Nick Talbot, design director at Seymourpowell explains, “The Aircruise concept questions whether the future of luxury travel should be based around space-constrained, resource hungry, and all too often stressful airline travel. A more serene transport experience will appeal to people looking for a more reflective journey, where the experience of travel itself is more important than getting from A to B quickly.”

This morning, Chris Sherwin from Seymourpowell showed their Aircruise – a clipper in the clouds in a presentation during the EcoDesign Day at the Barcelona Design Week 2013. It is basically a hydropowered floating hotel! Here, slow is the new fast and it is not about the destination anymore, but about the journey! 

Nick Talbot, design director at Seymourpowell explains, “The Aircruise concept questions whether the future of luxury travel should be based around space-constrained, resource hungry, and all too often stressful airline travel. A more serene transport experience will appeal to people looking for a more reflective journey, where the experience of travel itself is more important than getting from A to B quickly.”