← Back to Blog

OUR BLOG


What is Blue Ocean Strategy? "Businesses should focus less on their competitors and more on alternatives; they also should focus less on their customers, and more on non-customers, or potential new customers.

Read about the CitizenM hotel case study.

Image: © 2012 Sacha Chua.

http://www.blueoceanstrategy.com/

What is Blue Ocean Strategy? "Businesses should focus less on their competitors and more on alternatives; they also should focus less on their customers, and more on non-customers, or potential new customers.

Read about the CitizenM hotel case study.

Image: © 2012 Sacha Chua.

http://www.blueoceanstrategy.com/