Thanks to everyone who made it to our Sneak Peek! Watch the video here!

We prepared the viewing of our newly found space to house yök with a wallpaper idea with graphics by the late architect Antonio Rovira i Rabassa. Check out the video of the event here.  

We are preparing for the Sneak peek event! Also check out our wallpaper idea.  

We are very happy with our brand new moo business cards and postcards, designed by Katie Barcelona with some photos by Benjamin Julve.  

Brilliant Award-Winning Romanian Tourism Campaign A perfect response from Romania to negative comments about Romanian immigration by the British government. Watch the video here.  

Ever wondered where yök comes from? yök, written “lloc“ but pronounced the same, means “place” or “location” in Catalan. It also stands as a metaphor for yolk- the center of things, where the energy is, and a binder of ingredients. The two […]

4 Keys To Turning Customers Into Brand Evangelists by SmartDesign: “People are why you’re in business. 1. Be personal: Why does your product matter to users? 2. Be smart: Develop loyalty 3. Be exciting: Never stop evolving 4. Be yourself: Don’t overlook your […]

#10, our last point, is about having our antennas out to listen and to connect! It’s about you and us and about creating a community. The Ace Hotel does a good job with their project Thinking Cap and so does the FAD’s Xarxa […]

#9 is about good design, also know as sustainable design! It is about applying common sense mixed with creativity. Here are some excellent examples: Beds by Coco-mat, W+W water-saving toilet, the TMM lamp, locally produced seats by Guillem Ferran, the Marquina oil […]

Here is an audio tour, designed and narrated by Petz Scholtus for PocketGuide. You can download the App and the tour via PocketGuide/yokbarcelona.  

The whole truth about hotel reviews in internet– interesting Infographics by TecnoHotel. “49% of travelers don’t book in a hotel without reviews. Top platform for reviews: Tripadvisor”  

#8 is about us wanting to create a “non-hotel”. We want to be the right size to be able to adjust and co-create with our guests on a very personal level. Others who manage this well are Plus One in Berlin, MySuites […]

#7 When it comes to doing business, we believe in the triple bottom line; the 3Ps (People, Planet + Profit). Some businesses who got this right are Teixidors, the PET Lamp Project and Clean The World.  

#6 We want people to come to us because they love it, not (only) because we are eco-friendly. Cool and green is possible: In the bathroom of the Ave Hotel in NYC, the space-saving bike parking in the hall of the W Hotel […]