Eco-Certification isn’t the ‘Magic Bullet’ for Hotel Revenue
Do eco-friendly strategies help hotels earn more money? Is the investment in an eco-certification worth the effort when it comes to profits?
We agree with the article that “Sustainability measures, in other words, work. When applied correctly, they work to cut overhead, and they don’t offend or scare away guests, even in hotels known for their luxury accommodations in every sense of the word.”
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